YouView, the IPTV joint venture that is led by the BBC, has today announced their advertising and marketing agency that will support it during the first part of next year.
YouView aims to upgrade the Freeview and Freesat platforms to support VOD and internet services, has appointed Adam & Eve as its advertising agency.
Adam & Eve will handle through-the-line advertising and communications as the YouView partners the BBC, ITV, BT, Channel 4, TalkTalk, Arqiva and Channel 5 all attempt to persuade consumers that they can “change the way you watch TV forever”.
YouView, which is run by chief executive Richard Halton and chairman Kip Meek, has also hired OMD as its main planning and buying agency, while Momentum will provide specialist retail and experiential marketing.
The three agencies will be tasked with steering the brands launch and the rollout of YouView across all media and channels by half way through 2011.
“We believe YouView will transform the way people watch TV forever and have assembled a highly talented agency team to help deliver this,” said YouView’s marketing director Tim Hunt.
“Adam & Eve is one of the most creative and dynamic new agencies in the UK and we are hugely excited about its plans for YouView.”
He added: “Similarly, Momentum and OMD have demonstrated real leadership in the sector and have a track record of delivering high impact campaigns.
“With the right people in place, the hard work starts now – we are all now focused on bringing YouView to life for viewers.”
According to the financial data gathered last year, YouView – which was previously known as Project Canvas will have a £48 million marketing budget at hand in its first four years of opperation.