Babies, apparently, are in love with iPads and television. Or maybe it’s the parents who love having content for their children. Either way, Sharon Rechter, a co-founder of BabyFirst is looking at the growth of her premium television service with much excitement. The company, which launched in 2006 now operates a cable channel that reaches a potential 80 million people in 35 different countries.
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Baby First, TV for the younger generation
And while that may seem impressive enough, it’s when you start talking about apps that you begin to realize that BabyFirst may not have been around for a long time–but they have certainly become a powerhouse in a short time. The company, which has 36 apps that have been downloaded a record 2.4 million times is also serving well over 2 million video impressions per month.
The apps, which take children ages 24 months to 6 years in age and present them with an interactive television experience. She says that they are more exciting that basic television and offer more interactive opportunities for children to learn from.
“Apps require interaction, to make choices. They’re moving their fingers. They’re discovering what is a wiggly line because they have to follow the wiggly line,” Rechter said. “Apps are the next generation of learning.”
The content is short, roughly three to five minutes long. Parents can simply download the content to their device and then access it any time, in any place. BabyFirst on TV is a 24 hour station, however, the content for mobile devices will still remain somewhat short.
Babies themselves are the next target audience for the company, which aims to create content in an eight-minute range to increase development.Image may be NSFW.
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